WWF Market Emperor Penguin T-shirt

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Yagmur Gungor
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Wearing t-shirts with something printed on them are sending a message, “Look at me, this is what I think of the world!” You might go with your favorite band or an inspiring quote printed on your t-shirt as a means of self-expression! How about sending a message through your t-shirt to the world about endangered species and climate change?

This t-shirt draws attention to Emperor Penguins, which are among the "endangered" species. Emperor penguins have a unique structure that can cope with temperatures of -50 °C; the biggest threat to emperor penguins, whose populations have declined by as much as 50% in some places, is climate change. Overall, WWF Market Turkey ensures good working conditions and respects human rights. The Emperor Penguin t-shirt, other than being a garment, has a mission to raise awareness about the endangered species. Through the use of sustainable methods and materials in the manufacturing process, this t-shirt is definitely better than other t-shirts that are produced in conventional methods. 

What it's made of:


The production of this t-shirt follows the basic terms and conditions framed by Ethical Trading Initiative. In terms of materials, WWF Market uses sustainable, recycled, or upcycled materials in its production processes. Overall, WWF Market Turkey always uses internationally certified fabrics. WWF Market has received the Oeko-Tex 100 Standard certificate, which certifies that they produce nature-friendly products and that they do not use any harmful chemicals in their production processes. This t-shirt is made of Aegean Cotton, also known as one of the world’s softest and most endurable cotton. Another material used in the production of this t-shirt is a compact combed cotton textile, which is made of a thread that’s certified by Global Organic Textile Standard. GOTS is recognized as the world's leading processing standard for textiles made from organic fibers.

What’s really impressive is that they allocate time and resources to find sustainable materials through Reflect Studio’s R&D projects that seek innovative materials and long-lasting usage. For textile companies to use alternative materials that are sustainable, production and design teams need to collaborate to implement new materials into their garments; It's amazing how WWF Market and Reflect Studio are working really hard to be sustainable!

Unfortunately, packaging is a major issue in garment industry and it's great that the company recognizes this issue by promising to make changes in their packaging.  By 2022, they plan to end the unnecessary use of plastic in packaging and find a suitable alternative to plastic garment bags, which contributes to the production and consumption of plastic.

How it's made:


WWF Market’s production process is environmentally friendly and WWF Market Turkey aims to extensively calculate their product-based impact. However, deficiencies in the database make the process of impact calculation more complicated as WWF Market’s supply chain grows. There’s actually a department that monitors, evaluates, plans and supervises all suppliers involved in this complex process during the manufacture of their ready-made garments. WWF Market Turkey cares about transparency, and they actually document all the production processes, which consumers can find through QR codes that are sewed inside the products.

In terms of environmental impact, by producing this t-shirt with sustainable methods, rather than conventional methods, emissions of as much as 4 km of car travel were prevented, 422 liters less water was wasted and 1 m2 field was freed from chemicals. 

Who makes it:


WWF Market Turkey is a Certified B Corporation that aims to raise awareness about wildlife protection and endangered species through its products, ranging from t-shirts to canvas bags, all sustainable! WWF Market Turkey works together with Reflect Studio, a B-Corp design and manufacturing office in Turkey, that produces garments in fair-trade certified factories and uses sustainable materials. It’s valuable to share that Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Reflect Studio’s overall B Impact Score is 98.5 and it should be noted that to certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment.

Reflect Studio carries out the design, production and communication of WWF Market products. In terms of social responsibility, WWF Market Turkey produced this t-shirt, as well as their other products, in production places that follow the principle of non-discrimination, that don’t use child labor and that ensure steady employment. Reflect Studio ensures fair working conditions as all of their suppliers are certified with BSCI (Business Social Complaince Initiative), which protect the rights of employees in terms such as working hours, compensations, freedom of unionisation, healthy and safety. It should also be noted that in terms of gender equality, in their supply chain, Reflect Studio works with 20 different ateliers, 13 of which are women-owned. Furthermore, WWF Market’s products are body inclusive through design as they have taken an important step towards inclusivity by offering options for XXS and XXL sizes in their products.