Wildcraft Clarify Face Cream

overall rating:



Anushka Sah
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In today’s world where skincare products are all about artificial fragrances, dyes, and toxic chemicals, Wildcraft is creating natural, cruelty-free, and sustainable skincare products. Although all the skincare products by Wildcraft are not 100% organic and vegan, they are 100% natural made from locally sourced materials. Founded in 2014, Wildcraft is a Toronto (Canada) based skincare business.

Wildcraft clarify face cream costs CAD 28 and is for normal to combination skin type people. Although clarify face cream is completely natural it is only 65% organic meaning 65% of natural ingredients are grown without pesticides, fertilizers, and herbicides. The clarify face cream is not vegan as they use bee wax. The Clarify face cream by Wildcraft definitely deserves a 2.75 planet for its authentic, locally sourced ingredients, zero-waste packaging, and cruelty-free testing.

What it's made of:


For Wildcraft “natural means raw and clean ingredients with no harsh preservatives and 100% plant and mineral derived.” On their website, they also mention that Wildcraft tries to get their ingredients locally and if somehow the ingredients are not available locally then they “look to reputable companies that are honest, transparent, certified and accredited to the highest standards.” Adding to this, Wildcraft prefers unrefined ingredients as they are pure.

The ingredients of clarify face cream are 100% natural and include calendula infused grapeseed oil, aloe vera gel, rose flower water, purified water, kukui nut oil, rice bran oil, beeswax, Ecocert approved vitamin E oil, Neem oil, Ylang ylang, and bergamot essential oils. Only Calendula, aloe vera gel, rose flower water, rice bran oil, and beeswax are organic. Vitamin E is certified by Ecocert, which is an organic certification organization, founded in France in 1991. Ecocert certification highlights environment-friendly and socially conscious practices. It is important to note that the ingredients that are not organic, are unsustainable as they might use pesticides and herbicides leading to soil and groundwater pollution.

It would be really interesting to know the source (supplier details) of the raw materials in clarify face cream. Other than this missing information about the source of the raw materials, the clarify face cream deserves a 2.75 planet for its authentic and natural ingredients.

How it's made:


The formulations of Wildcraft products are handcrafted in small batches in Toronto, Canada. Wildcraft’s production manager and head of formulations is Natalie Classen, who is the brain behind the creation of different skincare products. Once wildcraft gets the ingredients, then they determine the purpose of their product (whether the product is for oily, dry, combination, or natural skin). This leads to the potion-making and testing phase. According to Wildcraft, “we look for cold-pressed carrier and essential oils, a process of extraction where very little heat is used, and the integrity of the oil remains intact, and the ingredient has the full benefits.” Furthermore, they said, “the product is sent out to tester groups, who provide feedback and answer surveys and we then adjust accordingly.”

As the Wildcraft products are only available in North America (Canada and the USA) it is safe to assume that the overall carbon footprint of Wildcraft is less compared to other skincare companies in terms of both manufacturing and transportation.

Wildcraft claims to reduce waste in every aspect of the company - from conception to completion of the product. They are reusing the containers and packaging as often as possible and when not possible, they recycle. Their containers are made from plastic and aluminum except for the lids. For shipping, wildcraft uses cardboard boxes and recycled brown paper. When possible, they also recycle the packages/ materials shipped from other vendors. One thing that surprised me is Wildcraft’s emphasis on ‘low-waste skincare’ where they encourage buyers to shop consciously and avoid over-stocking of skincare products. It’s really good to see that they are not advertising and promoting consumerism.

Although the containers can be recycled and reused the containers are not refillable. Regarding the concept of non-returnable/ non-refillable containers, Wildcraft believes that “this idea is actually not as eco-friendly as it sounds. It involves a lot more packing and shipping (especially for those living further away) and therefore more waste. On top of this is the amount of energy (hot water, chemicals, etc.) plus special, industrial equipment that it takes to thoroughly clean and disinfect each returned container.”

I am not sure if the concept of refillable/ returnable containers is true or practical enough, but so far it seems Wildcraft is ahead in the game of minimalist, low waste packaging. Their idea of ‘low waste skincare’ and a simple manufacturing process deserves a 2.75 planet.

Who makes it:


Wildcraft’s mission is to be environmentally conscious and transparent. As wildcraft is a small business and doesn’t have any physical stores for selling their products, they operate from a studio in Toronto. The workspace includes office, production area, and fulfillment area where they brainstorm ideas, take orders, manufacture, label, and store products. One of the most intriguing practices that Wildcraft is following in their workspace is composting. They are not only composting food scraps but also the leftover ingredients.

To give back to the society and planet, Wildcraft is supporting the Abermoray Garden Collective (AGC). Wildcraft sponsored a raised garden bed in AGC which is a local organic garden to support the young families in Ontario, Canada.

The missing information about Wildcraft’s workforce condition definitely takes some points off. Overall, they deserve 2.25 planets for their healthy workplace practices and community efforts.