As all of the ingredients are listed on the back of their packaging, WA:IT is clearly transparent and wants to make a sustainable difference in the beauty industry. The name, ingredients, and beauty rituals are Japanese, so I would be curious to know more about this to see how socially ethical this is. However, their ingredients, packaging, and supply chain process has clearly been well thought-out and have included major steps forward in terms fo sustainability. The ingredients are all sustainable and clean-sourced, earning them almost full planets.
The package included packing peanuts that are dissolvable rather than styrofoam, and the product came in a cardboard box with a burlap bag and minimal packaging. The bottle is glass and there is a wooden cork and a roller for the perfume, and all products use FSC cardboard which is recyclable and biodegradable. This certification also guarantees that the cardboard was made from responsible sources, though I know FSC has had some trouble in the past with transparency and with solving sustainability issues. The paper labels are “100% tree free” and also completely recyclable and made with algae from the Venice lagoon, preserving this bio-environment. All of their ingredients are vegetable origin and they chose a natural route over a chemical route, which seems to cover all the bounds of sustainability and improvement in all areas.
The ingredients come from small suppliers in Japan and in Italy, and are not reliant on multinational companies. The packing process happens in a small factory only 2 km away from their headquarters to minimize transportation, but this of course makes the product cost more as the supply chain is short and uses an Italian handmade manufacturing process. I did notice that this section was difficult to find much information on, and I came out of my research knowing a sufficient amount about ingredients and what the product is made out of, but without this same transparency for the manufacturing process and supply chain.
The packaging for the perfume is made by a small woodworking factory in the Italian Alps that has previously worked with them since 1930, which shows sustainability and longevity. It is great that the wooden caps are made by small Italian factories as it is important sustainability-wise to use smaller factories. The rest of their bottles and boxes are also made in Italy, though it is not specified where. It is evident that the founder wants to make a tangible, sustainable difference in Italy, and they work with women and smaller factories which showcases social sustainability. The suppliers of their raw materials were chosen based on fair trade to ensure environmental and socio-economic sustainability, which earns them almost full planets. However, being made of Japanese products by an Italian company might incur some co-opting as it is not socially sustainable to make money off of another culture’s products. Of course, this may not be the case but I would love to hear more about this to further develop this section. Air travel is also very unsustainable, and sourcing in both Italy and Japan and then sending these products all over the world definitely incurs some sustainability charges.