As all of the ingredients are listed on the back of their packaging, WA:IT is clearly transparent and wants to make a sustainable difference in the beauty industry. The name, ingredients, and beauty rituals are Japanese, so I would be curious to know more about this to see how socially ethical this is. However, their ingredients, packaging, and supply chain process has clearly been well thought-out and have included major steps forward in terms fo sustainability. Though some packing peanuts were involved with the packaging, the ingredients are all sustainable and clean-sourced, earning them almost full planets.
Consists of different products:
-PHASE 1_the preparation_ANTE
-What it’s made of: Ingredients: Sucrose, Sodium Bicarbonate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, Citrus Junos Seed Oil, Camellia Japonica Seed Oil, Perilla Ocymoides Seed Oil, Oryza Sativa (Rice) Bran Oil, Persea Gratissima (Avocado) Oil, Glycine Soja (Soybean) Oil, Macadamia Ternifolia Seed Oil, Parfum (Fragrance), Tocopherol, Silica.
-PHASE 2_the purification_OFURO
-What it’s made of: Ingredients: Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Coco Glucoside, Glyceryl Oleate, Hydrogenated Vegetable Oil, Hydrogenated Castor Oil, Glyceryl Caprylate/Caprate, Polyglyceryl-4 Caprate, Macadamia Ternifolia Seed Oil, C10-18 Triglycerides, Hydrolized Rice Protein, Oryza Sativa (Rice) Bran Oil, Citrus Junos Seed Oil, Camellia Japonica Seed Oil, Perilla Ocymoides Seed Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Glycine Soja (Soybean) Oil, Lauryl Glucoside, Tocopheryl Acetate, Polyglyceryl-2 Dipolyhydroxystearate, Glycerin.
-PHASE 3_the hydratation_B-SOFFICE
-What it’s made of: Ingredients: Aqua (Water), Butyrospermum Parkii (Shea) Butter, Glyceryl Stearate SE, Isoamyl Laurate, Glycerin, Cetearyl Alcohol, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Hydrogenated Soybean Oil, Macadamia Ternifolia Seed Oil, C10-18 Triglycerides, Phytosteryl Oleate, Phytosteryl Rice Branate, Erythritol, Citrus Junos Seed Oil, Camellia Japonica Seed Oil, Perilla Ocymoides Seed Oil, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Parfum (Fragrance), Helianthus Annuus (Sunflower) Seed Oil, Sodium Gluconate, Xanthan Gum, Tocopherol, Benzyl Alcohol, Glyceryl Laurate.
-PHASE 4_the glow_OMNI:
-What it’s made of: Ingredients: Isoamyl Laurate, Oryza Sativa (Rice) Bran Oil, C15-19 Alkane (bio-sourced), Glycine Soja (Soybean) Oil, Parfum (Fragrance), Helianthus Annuus (Sunflower) Seed Oil, Macadamia Ternifolia Seed Oil, Persea Gratissima (Avocado) Oil, Citrus Junos Seed Oil, Camellia Japonica Seed Oil, Perilla Ocymoides Seed Oil, Tocopheryl Acetate.
All of the above ingredients are “clean” INCI (International Nomenclature of Cosmetic Ingredients) with no synthetic or chemical ingredients, and all naturally sourced from Japan and Italy. The samples of their Body Ritual line come in aluminum cans in a cardboard box, all entirely recyclable and biodegradable with the FSC certification for cardboard, which guarantees that the cardboard was made from responsible sources, though I know FSC has had some trouble in the past with transparency and with solving sustainability issues. There were some packing peanuts in the packaging that are dissolvable and not made of styrofoam, and all of the ingredients are sustainable and the aluminum vases that the body care come in mean less weight and less fuel consumption, which leads to lower CO2 emissions.
The ingredients come from small suppliers in Japan and in Italy, and are not reliant on multinational companies. The packing process happens in a small factory only 2 km away from their headquarters to minimize transportation, but this of course makes the product cost more as the supply chain is short and uses an Italian handmade manufacturing process. I did notice that this section was difficult to find much information on, and I came out of my research knowing a sufficient amount about ingredients and what the product is made out of, but without this same transparency for the manufacturing process and supply chain.
The packaging for the scoops is made by a small woodworking factory in the Italian Alps that has previously worked with them since 1930, which shows sustainability and longevity. It is great that the wooden caps are made by small Italian factories as it is important sustainability-wise to use smaller factories. The rest of their bottles and boxes are also made in Italy, though it is not specified where. It is evident that the founder wants to make a tangible, sustainable difference in Italy, and they work with women and smaller factories which showcases social sustainability. The suppliers of their raw materials were chosen based on fair trade to ensure environmental and socio-economic sustainability, which earns them almost full planets. However, being made of Japanese products by an Italian company might incur some co-opting as it is not socially sustainable to make money off of another culture’s products. Of course, this may not be the case but I would love to hear more about this to further develop this section. Air travel is also very unsustainable, and sourcing in both Italy and Japan and then sending these products all over the world definitely incurs some sustainability charges.