VIORI Shampoo Bars

overall rating:



Ilia Borromeo
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VIORI is a cosmetics brand that sells a wide variety of hygiene products. A majority of their products are in the form of soap bars in order to avoid using plastic, or excess packaging that would have been needed to hold their products in. The items they sell consist of body wash soap bars, shampoo bars, and conditioner bars with multiple scents for each one. They also sell bar holders and shower combs that are made of bamboo, and bundles, and sampler soaps. The product that stuck out to me the most out of their cosmetics line was the shampoo bar because so many factors must come into consideration for what ingredients should be in the bar, as well as how the bar should be made. For shampoo bars in particular one of the important goals should be that there is not any shampoo residue left on the scalp after washing, and to have the ingredients benefit the health of the scalp so the customer can have thick and luscious hair. The shampoo bars are $16.25 each or can be $13 if you subscribe to have the bar delivered every 30, 60, or 90 days for a 20% discount. The soaps are white in color, circular in shape, and come in scents like natural aloe, floral, sweet musk, citrus, or unscented.

What it's made of:


These shampoo bars are stated to be “sulfate-free, paraben-free, pH balanced, natural, 100% vegan, plastic-free, sustainable, cruelty-free, and ethically sourced” (Viori). This shampoo bar is scented with musky sweet vanilla and is made with Longsheng Rice that is fermented, crushed, and mixed with the other natural ingredients that the shampoo bar consists of. Other natural components include cocoa butter, shea butter, hydrolyzed rice protein, aloe vera, rice bran oil, and bamboo. The combination of these ingredients is meant to moisturize, strengthen, rejuvenate, and increase the natural shine of the hair. This shampoo bar has received 7,117 ratings, one of the topmost rated products of the company with 6,444 out of that 7,117 giving the product a 5-star rating. One Viori shampoo bar can give the user 30-60 washes and can be an excellent substitute for three 10 ounce worth of shampoo bottles. When comparing the bar to bottled shampoo, it saves the need for single-use plastic bottles that could easily pollute the environment because they are packages with paper. It also saves you money in the long term because when you purchase bottled shampoo they tend to consist of mostly water. Some may say that $16 for a single bar of soap can be very expensive, but considering the labor costs as well as the transport of the rice; China is most likely the top contributor to the markup. 

How it's made:


Longsheng Rice Water, the main ingredient in all their products, is inspired by the women of the Red Yao tribe. This is because they get their beautiful long jet black hair from rice that was fermented for several days. In exchange, for receiving Red Yao’s secret to healthy hair, Viori directly purchases the Longsheng Rice from the Red Yao women with a 500% markup. The locals additionally get a 5% donation of all of their profits in hopes for them to increase opportunities and care for their elderly and children. By purchasing the rice from the original founders of their ingredient, they are also benefiting the tribe, instead of just borrowing their resources for the company’s profit. Viori is located in Orem, Utah and their company size consists of 1-10 employees. Information on transportation emissions and whether the buildings used in manufacturing use renewable energy are not provided. Considering the fact that Viori is a very small business with very little employees, the fact that they do not disclose that much detail into whether renewable energy is being used in their facilities does bring some concern. It would help their case if they disclosed such information to their customers; providing transparency of their whole manufacturing and production process can increase the trust with their customer base and ensure a safe reputation for their product quality.

Who makes it:


The journey to the creation of the Viori business started off when the 7 founders made a trip to Longsheng in Guangxi, China in 2019. They went to an ancient village of the Red Yao tribe up in the rice terraced mountains. The company is devoted to preserving the unique culture of the tribe, which is why they both purchase the rice from the Red Yao with a large markup as well as give them a percentage of their profits. Within the year 2021, their goals are to spend $100,000 on Red Yao community initiatives. They plan to set up a purchasing plan for 2021 that will help support the local female artisans of the tribe.