Too Good To Go

overall rating:



Peter Mofokeng
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Waste reduction is an afterthought we don't even consider. Everyone contributes to waste, some more than others. We buy in excess, stores trash entire inventories without a blink, and restaurants discard hundreds of pounds of food monthly. American restaurants estimate 22 to 33 billion pounds of food waste each year. About a half-pound of food is lost each meal. While browsing for a t-shirt one day, I discovered a coffee shop that sells salvageable food waste on an app called "Too Good To Go." I stopped, scanned the Q.R. code, and spent the next hour on the train analyzing the app, how many restaurants provided food there, and their price points. What stood out to me were the affordable prices, the quality of the establishments, and the variety of cuisines such as Mediterranean, Italian, Portuguese, Thai, and a host of others. I ordered what they called a Surprise bag from a restaurant in Millburn, NJ, and was impressed by what I received. In my bag were fresh bread, pastries, well-cooked meat, fresh vegetables, and even wine. All of that only cost me around $6.00. Reducing food waste is an integral part of reversing global warming. This app contributes to this daunting task in an innovating, refreshing and sustainable manner. Too Good to Go demonstrates directly marginalizing food waste, immediate GHG impact, ultimately embracing many Sustainable Development 2030 Goals. 

What it's made of:


Too Good To Go was launched in Copenhagen, Denmark, in 2016. It spread throughout Europe before launching in the United States in the Fall of 2020. Since its inception in America, the food waste reduction app has acquired over a half-million users. The B-Corp certified company boasts 37 million users worldwide, preserving over 50 million meals worldwide facilitating partnerships with 87,000 local business establishments. B-Corp certifications require companies to meet social sustainability and environmental standards. It holds companies from all industries accountable for their business practices and how they affect humanity. The app has over 2,200 restaurant partners across the Northeast, saving over 130,000 meals per day. For up to 75% off the original price, you can purchase surplus foods and food-related groceries towards the end of each business day. The "Surprise Bags" can contain anything from pizzas, sushi rolls, pastries, soup, or ice cream discarded at the end of that day. These small, consumer-sized volumes of food are often not effectively redistributed to food banks and homeless shelters, which in turn creates unnecessary waste. This venture allows businesses to profit from food that otherwise would be considered waste. The innovative app, in my opinion, could market its services to disenfranchised socioeconomic communities. Otherwise, Too Good To Go is a game-changer. 

How it's made:


For Too Good To Go to realise its sustainability vision through the minimisation of food waste, the company plans to lobby in Washington D.C. for improved policy on food waste in America. The app has already achieved its food waste policy goal in Europe as regulations on food waste have been introduced in numerous countries, including the United Kingdom and Holland. There are plans to bring this concept to educational institutions creating additional food reduction in America, as our schools and universities are among the U.S's biggest contributors to food waste and a high carbon footprint. What I consider to be just as crucial as the food waste reduction part of the app is the accessibility of Too Good To Go's partners to sustainable transportation. Most restaurants are within a block or less of bus and train stops, close walking distances of business/financial districts, and educational institutions. Another key feature of the app is affordability; each of Too Good To Go's restaurants reports excellent and affordable prices for high-quality food items. With this feature, the app doesn't discriminate against anyone financially, welcoming anyone looking for a decent meal on a budget. 

Who makes it:


The company reports the carbon footprint equivalent of 702 roundtrip flights between New York and London. It boasts that the numbers in Europe are even gaudier, but those numbers haven't been released. The app laments at the carbon emissions food waste creates, aiming to reduce it. Too Good to Go allows users to order from local restaurants, bakeries, coffee shops, and even supermarkets across the United States and Western Europe. The most significant portion of Too Good To Go's carbon footprint originates from the organization's procurement interaction. This incorporates the utilization of outside administrations, external servers and consumables, and gear. The emissions of Too Good To Go workers structure the second-biggest commitment to the carbon footprint. Emissions, for instance, arise from driving to the workplace. On-site emissions, including the warming and powering of offices, represent the third most significant portion of the footprint.