The Stash Company focuses on custom clothing sold in bulk, particularly marketed towards businesses, clubs, and organizations. They advertise sustainability on their website via a list of goals and opportunities, however there is very little evidence of current sustainability initiatives. Corporations that exhibit these types of characteristics tend to be less sustainable than they appear, using operational sustainability as a front to produce more credit. This idea is also known as greenwashing. The Stash Company has very little evidence to back the sustainability initiatives they project on their website which leads me to believe they have a lot of work to do.
A major focus of the company’s sustainable model is on packaging. Each individual packaging, including the cardboard box, is recyclable. They acknowledge on their website that recyclable plastic is not the most ideal solution to sustainability, however they do very little to convince us that they are taking other measures to be sustainable. The Stash Company lists out many goals for future sustainable solutions with no evidence to support that these goals are being carried out. The company wants to never buy more packaging again by way of making their current packaging completely reusable. This would include crates and bags that get returned upon delivery. This, in theory, would be a very sustainable model, however it has not yet been carried out, according to their website. In most other aspects, the company is deficient in transparency. There is no evidence on the website of what makes up the products themselves. On The Stash Company’s Instagram feed, they mention the use of a switch to organic cotton for a specific product. This extremely brief reference to what materials are used for their products demonstrates a lack of commitment to sustainable habits. They are not transparent about their processes or materials and they have a long way to go towards a sustainable business.
There is an extreme lack of transparency regarding the processes behind the making and distributing of The Stash Company's products. The company provides an opportunity for a consumer to design bulk orders of clothing, usually for a particular organization, school team, or business. With the consumer's design, The Stash Company produces the specified clothing product, most likely using unsustainable textiles and labor habits. The clothing eventually reaches the consumer with the desired style. The Stash Company emphasizes a made-to-order business model that prevents surpluses and waste that other fashion stores may produce. According to their website, a major goal of theirs is to partner with a charity to donate possible unwanted and unused surpluses that may occur along the way. This goal, by nature, is contradictory to the sustainability they promise when claiming they manufacture to order. One of the major focuses of the company is the transport of goods from manufacturers to The Stash Company and from The Stash Company to the consumers. The fashion company claims to deliver in bulk whenever it is possible to do so. This is not backed up by evidence, however it is a step towards creating sustainable solutions in the industry.
The Stash Company provides little information about the people along the supply chain who contribute to the creation and distribution of these products. There is, however, an initiative that they are in support of. The Stash Company sells apparel for Mo’s and Mullets, raising money to address men’s mental health. This dedication to charity is honorable and raising awareness for an important issue is a very sustainable business approach. However, this being the only sustainable initiative in this area, there is plenty of work that needs to be done in order to progress. A major aspect of this is transparency.