TALA

overall rating:

1.75

planets

Aisling Day
3/27/2022
No items found.

TALA is a clothing brand that markets itself as providing sustainably and ethically made clothing, specialising in activewear. Founded by Grace Beverley, it was conceptualised to “fill in the gaps in Grace’s own wardrobe and to deliver what the industry is missing: sustainably-produced activewear that doesn’t let you down on performance, flattering fits, quality or style, and without the hefty price tag”. Since it was launched in May 2019, it has become increasingly successful and turned over £6.2 million in its first year alone.

Rather than starting to invest into sustainable and ethical practices when it had gained success and experienced sufficient growth, TALA have made it their goal from the get-go to prioritise sustainability. Their goals and intentions are clear and they can be seen to be being put into practise and are well supported by the way in which TALA operates.

What it's made of:

2

TALA produces activewear for women, including leggings, sports bras and tracksuits etc, that is advertised as being ethical and sustainable. The garments that they produce come in a wide range of sizes and it is promising to see the models shown wearing the garments on the websites coming from a diverse range of sizes and ethnicities. One goal of TALA is to deliver sustainable styles whilst maintaining competitive prices. This approach is vital in moving to a more sustainable future and should be adopted by other brands with similar goals since it allows people who might not be in a position financially to reach the higher prices commonly associated with sustainable fabrics etc to shop sustainably.

TALA products are made from Q-Nova, Recover, Lyocell, Bamboo, Cotton, LENZING ECOVERO Viscose, and Recycled Nylon. These have been researched extensively by the brand and reach high standards as indicated by the Global Recycling Standard and Hugg Materials Sustainability Index ratings that many of them achieve. Recycled Nylon is certified by the Global Recycling Standards (GRS) to ensure that only pre-consumer waste is used, rather than non-renewable resources, and the manufacturing of LENZING ECOVERO fibres generates up to 50% lower emission and water impact compared to generic Viscose. These are just a few examples of the advantages of using the materials used.

One unique element of the brand is ‘TALA talks’where, as well as the fitness routines and workout advice that one might expect to see there are articles giving sustainability advice and updates on projects that TALA are getting involved with, such as “TALA plants trees with tree points”. The “sustaina-series” informs the consumer on the brand’s viewpoint on concepts such as sales and discounts as well as advice and guidance on shopping sustainably and ethically. It is clear that TALA cares not only about the physical environment that they might impact during the lifecycle of their product but also about the wellbeing of the consumer and people in general. There are TALA talks discussing COVID-19 and mental health, self-love, the celebration of pride month, and black history month, for example. This is very encouraging to see since it shows that the company is not choosing to focus solely on maximising their profit since they will not directly gain money from publishing such content.

How it's made:

1.5

TALA respects the ethic of their supply chain and works with several different factories to source the best possible materials. It states on their website that they take materials, price, labour practices and the environmental work of the factories into consideration when selecting their sources. By doing this, they are showing that they care about the people that they both directly and indirectly employ.

Factory locations include Portugal, Turkey, China, Italy, and Vietnam. There is an abundance of information provided on their website that looks into the accreditations that each factory holds and the thought process that went into selecting them. Each location appears to be well accredited and have good working conditions etc. For each location, the products which are made are provided. It is good to see such transparency since it will increase the confidence of a sustainably/ethically conscious consumer as they can trace back every specific item that they buy.

Who makes it:

2

TALA was founded by Grace Beverley, a social media influence and founder of several successful brands, in May 2019 and is based in London. The brand is very open into the way in which they operate and have YouTube videos to give an insight into ‘a day in the life at TALA HQ’ for example. TALA has won the ‘creative impact awards’ 2021 and was highly commended at the ‘Drapers Awards’ 2021, which celebrate the best creatives who make a positive impact in the world and future-thinking fashion retail respectively.

The team is relatively small and has ‘forward thinking’, ‘passionate’, ‘hard working’, ‘respectful’, and ‘using initiative’ as their core values. There is little information available about the diversity of the workforce but given the diversity of models featured on the website and the authors who write the TALA talks articles, for example, I would expect this to be high.