Shea Moisture 100% Virgin Coconut Oil Daily Hydration Shampoo

overall rating:



Deepa Kaur Bajwa
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I was thoroughly impressed with the foundation and mission of this business. I would feel fairly comfortable purchasing from this company because their profits and jobs go towards helping so many communities. They are a part of “community commerce” which invests in “educational and entrepreneurial programs” in both the United States and Africa. I have also been using this product for a while, and their the shampoo is not just natural but also has quality. I like to switch the beauty products I use from time to time, but I have stuck with this shampoo. I have also noticed that this shampoo has a shelf life of about 3 months whereas average shampoo has a shelf life of about 2 years. I think this is evidence that they do not use preservatives, and I personally think it is unnatural for products to last that long. However, if I had more time, I would definitely try to find a company that has similar values and quality along with more information about how the products are processed.

What it's made of:


This shampoo does not contain parabens, phthalates, mineral oil, petroleum, or formaldehyde, which are harmful for the skin and hair. All of the ingredients listed were natural, organic, and certified fair trade (easy to read label). Being fair trade certified means that the company is fair wages and safe working conditions, but there are still claims that the producers are not receiving enough profits. Furthermore, the packaging is not recyclable, so there is still some room for improvement.

How it's made:


Their shea butter is sourced from Ghana, and it manufactures its products in Long Island, New York. I could not find any specific details about where the other ingredients came from, and the environmental impacts of their factories. There seems to be a consensus that the company is making true claims and are transparent about their work. However, I did not have a lot of outside sources confirming their beliefs with actual evidence. B Corp Certified measures a company’s social and environmental performance, but it also has certain transparency and accountable requirements. I suppose the B corp certification is credible enough because it is one of the highest standards of verified performance, but there were a lot of specific details I was curious about. There is more regulation about GHG in the United States than if the factories were built in developing countries, so I feel that were held accountable to a certain extent.

Who makes it:


SheaMoisture is a family company that strives to create “natural, sustainably produced” skincare and haircare. They sell a variety of products that are made especially for women who are underrepresented in the beauty community, and it is fairly economical compared to other natural products on the market. They also pride themselves on its values and practices. SheaMoisture is certified B Corp company (determined by an outside corporation) that works hard toward inclusivity, empowerment, and entrepreneurship. They pay fair wages at home and abroad, and are renowned for their philanthropic work as the largest black-owned beauty company in the United States. Their products were not tested on animals, making them a cruelty-free business.