Native Shampoo

overall rating:



Dagny Weakley
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Overall, Native’s shampoo offers naturally derived ingredients that, especially compared to other products, have a more positive environmental impact. I was disappointed in Native’s lack of initiative to allow transparency in their supply chain and it seems like they have made minimal efforts to go beyond their message and create a product that values the environment. The company makes commitments that many companies should follow, like reducing their gas emissions by 50%; however, there is not much action to back this up. If my family and friends are consciously trying to pick a shampoo that actively cares about the environment, I probably would not recommend Native until we start to see more transparency from them.

What it's made of:


Native is very transparent about what goes into their products. For each product, they have a place on their website where you can find exactly what ingredients they use. The ingredients native uses seem very true to their brand, as they rely on a lot of ingredients derived from coconuts, like sodium cocoyl isethionate and sodium lauroyl sarcosinate. For the most part, ingredients derived from coconuts are sustainable because there is no damage to the air or water during the harvesting process. There may be damage to the land; however, growing coconuts doesn’t require herbicides or pesticides and coconuts are often harvested by hand instead of machinery. They also include ingredients that are naturally derived from plants like white willow and wintergreen leaves, such as sodium salicylate and polyquaternium-10. Native products are also all phthalate, paraben, and sulfate free, which further emphasizes their clean ingredients. Although Native seems to be making strides in their use of natural, renewable ingredients, I am disappointed in their lack of initiative in packaging. Although Native does offer a plastic free deodorant, this is the only product they sell that doesn’t rely on plastic packaging. In addition to this, they advertise on their site that they have partnered with the 1% for the planet, and they give 1% of the profits from their plastic free deodorant to environmental nonprofits. Although a step in the right direction, I feel like a brand making a name for itself through nature could put a bit more effort and commitment into the environment. Overall, I gave the Native shampoo 1.5 planets for how it’s made because the use of natural, sustainable ingredients is something I wish other companies would rely on; but, I believe a brand with this much of an image connected to nature could make more progressive strides in regards to packaging and their footprint.

How it's made:


All of Native’s products are manufactured in the United States, which is great in terms of sustainability because the US has some of the most serious environmental regulations. They also never test on animals which is an added benefit to buying this product because you can know no animals were harmed in the process. However, other than this it is difficult to find much more information. For a brand relying on being known as the right choice for the environment, they do little to inform consumers of details in their supply chain. It is unclear where they source their ingredients from, and if they are sustainable sources. Most coconuts are harvested outside the US from tropical regions and then imported here, so I would love to see information on where they are sourced from because the emissions from importing should be included in their footprint. I could also not find much information on the treatment of the workers. Along with this, Native was bought by Proctor and Gamble in 2017, a brand that owns well known products like Old Spice. Native being Proctor and Gamble’s first product centered around nature, it seems safe to assume that they prioritize their profits over efforts to affect the environment positively. Overall, I give Native Shampoo 0.25 planets for how it’s made because of the lack of information available. I applaud Native for keeping its manufacturing in the United States, where we can at least be sure they follow some environmental regulations, but I would like to see them have more initiative to be transparent with their supply chain.

Who makes it:


Native is currently owned by Proctor and Gamble, a large company responsible for owning other well known companies like Tide and Gillette. However, they have made some large strides to reduce their environmental footprint. Across all their operations, they want to reduce their gas emissions by 50% and increase their water efficiency by 35%. Seemingly a great initiative, but there is little information of a deadline for these actions or how they plan to achieve this. They also require that for every tree they use, another one is regrown. However, there is no further information on this commitment which leads me to be ske ptical they are falling short. Along with requiring that 100% of the wood pulp they source is certified by a third party certification system ensuring forests are responsibly managed. As I before mentioned, Native has partnered with the 1% for the Planet project, which means that 1% of their profits from their plastic-free deodorant will go to environmental nonprofits. However, this is only 1% of one product, and all of Native’s other products rely on plastic packaging. Overall, I give Native Shampoo 1 planet for who makes it because I appreciate the effort going into setting goals for the company to be more environmentally friendly, but the actions they’re going to take and how they will do this successfully seem ambiguous.