Edikted markets itself as a Gen-Z-oriented brand that creates trendy, good quality items at a fair price, and from what I’ve found, this is a brand with a good set of values. From their website and interviews with the CEO, it is clear that they care about the environment, and with phrases such as “ethical supply chain” genuinely written on their website, Ediketd is already set apart from most if not all “fast-fashion” companies. Honestly, the bar is so low for fast fashion that any semblance of care for people and the planet is respectable and exciting as someone who tries to shop ethically. But, due to a lack of transparency about their suppliers and the not-so-sustainable materials used to create these pants, I give Edikted’s Faux Leather Flare Jeans a rating of 1.5.
Made of polyester, rayon, and spandex, Edikted’s faux leather pants may be better for the environment than real leather, but not by much. Polyester is a synthetic fabric that is not biodegradable and necessitates fossil fuel extraction for its production. While Edikted claims to use recycled polyester that does not completely solve the problem as even washing polyester can release microfibers that pollute our water sources. Microfibers are a huge environmental issue that makes up 85 percent of human-made debris on shorelines around the world. Also, while recycled polyester requires 59% less energy to make than original polyester, it is still not the most energy-efficient fabric by any means. It is created by melting down plastic items such as water bottles and re-spinning them into polyester. While this process does require energy, it is also reducing the amount of plastic waste in our landfills and oceans which is a huge plus due to the fact that “8 million metric tons of plastic enter the ocean every year” according to the NGO Ocean Conservancy. Overall, even though Edikted uses recycled polyester for this product, they still add rayon and spandex to the pants which means it cannot be recycled again from this point. Therefore, I believe they deserve a 1 in this category due to the fact that microplastics are released when washing the clothing, and there is still a significant amount of energy used to create these products.
Edikted is very proud of the way in which it produces clothing known as the “try and repeat’” production model. The idea is that once a new trend is put on the website, only a small number of items are actually created, and according to demand, production may be increased. They still consider themselves to be a “fast-fashion” brand because all of their items are produced within 5-7 days after a customer purchases it, but they are trying to make the fast-fashion space more sustainable. Not only are their packages fully recyclable, but they also claim to produce their products locally. This means that when a customer purchases an item, it is then made in a factory as close to their personal address as possible in order to reduce the pollution created from excessive transportation. I was genuinely surprised to read this and impressed by this simple yet sustainable effort by Edikted. While there is not much information about who their “direct suppliers” are, Edikted claims to have a zero-tolerance policy for child labor and the exploitation of humans and animals. It is also stated that wage discrimination and unfair wages are similarly not tolerated at Edikted HQ or with their direct suppliers. I decided to rate Edikted a 1.5 for this category due to the lack of information surrounding the suppliers. In fairness, Edikted is a smaller and newer company with only 11-50 employees founded in 2020 according to their LinkedIn, so publishing their suppliers may not be top of mind, but if their manufacturing factories really do have great labor practices then I don’t think it is unreasonable for Ediketd to publish either who their suppliers are or the possible certifications such as a SEDEX or WRAP that (usually) ensure they are sweatshop free. Nevertheless, the lack of information in conjunction with the price point of their items leads me to believe the labor practices of their manufacturers are not in line with their stated values.
Edikted was founded by Dedy Schwartzberg, former CEO of Adika Style, another fashion brand. He found success at Adika by being able to create on-trend items in smaller batches in order to meet demand without having to create basic clothes as fast-fashion companies like H&M and Forever 21 have had to do. When interviewed, he made it clear that Edikted cares about its ecological footprint. With one of the more extensive sustainability pages that I’ve seen from brands similar to Edikted, it seems as though they have put thought into their ecological footprint and sustainability efforts. Beyond the creation of their products, at Edikted headquarters, there are no disposable dishes and they claim to be efficient and responsible about their energy use. While I am skeptical of the sustainability efforts of most brands, the fact that they even have a sustainability page that goes into this much depth is respectable in itself. Edikted is also proud of its employee diversity, boasting 78% female employees and 50% of the management team is also female. But, as I stated in the last category, the prices of the clothing created by Edikted and lack of information about suppliers makes me skeptical about their labor practices and therefore unable to rate Edikted higher than a 1.5 in this category.