As the demand for aluminum-free natural deodorants becomes more prevalent, beauty brands like Lavanila have centered their core product around this demand. Since 2006, the brand Lavanila has sold this core product as “The Healthy Deodorant”. Lavanila provides a variety of vanilla scents in their natural deodorant product. “The Healthy Deodorant” by Lavanila has sustainable elements in its composition but there are things that could be more transparent like social justice initiatives and the supply chain. However, the efforts made in the natural deodorant market by Lavanila to make environmentally conscious deodorants for consumers are promising even with some discrepancies in the manufacturing process of their deodorant.
Lavanila’s “The Healthy Deodorant” has an extensive list of ingredients and is composed mainly of aloe, corn, and coconut-derived products. The top ingredients include aloe juice, propanediol, corn starch, sodium stearate, and coconut oil which are all commonly found in soaps and other cosmetic formulations. The rest of the ingredients on the list are mostly essential oils that are naturally derived from plants and flowers. Lavanila states on their website that the deodorant is aluminum-free, paraben-free, cruelty-free, and vegan. While Lavanila is very transparent on what is composed within their deodorant, the supply chain of these ingredients is not documented anywhere on their website. The sourcing of these ingredients is not explicitly stated which leaves consumers with unknown details surrounding the transparency of their supply and labor chains. This can be an issue as the sourcing of coconut oil is not stated so the impact of this sourcing could be traced to unsustainable methods. However, this can be amended with updated information and a more explicit sustainability page on their website.
Lavanila has not created a webpage that shows how their products are made but it is implied that the ingredients are combined together in their production facilities. The sourcing and the production process of this deodorant are not fully detailed on their website. Lavanila’s “The Healthy Deodorant” says it is made in the USA. While they have an ingredients webpage, Lavanila does not disclose where they obtain these ingredients and does not disclose the production chain of this deodorant. The packaging itself is made out of 100% recyclable plastic but the sourcing of the packaging materials is also not disclosed anywhere. The responsibility of the recycling of this packaging is ultimately left to the consumer for proper disposal in the life cycle of this product.
Danielle Raynor, CEO and founder of Lavanila runs this independent beauty company based out of Shrewsbury, New Jersey. Their mission statement includes commitments to create products that are not formulated with toxins such as parabens, sulfates, petrochemicals, and synthetic dyes. Lavanila has not just committed to sustainability through making their products all-natural but has taken environmental initiatives through planting a tree with every online order placed. This is in collaboration with the Nature Conservancy's 'Plant a Billion Trees' mission where Lavanila has planted more than 50,000 trees. However, Lavanila has not included web pages on their website specifically on sustainability or social justice. Overall, sustainability does contribute to their brand image but there could be improved efforts.