Krave Beauty Great Barrier Relief

overall rating:



Lauren Stiles
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I think it is good that Krave makes sustainability a large focus and outlines their plans to do better and improve supply chain transparency. I have not seen many skincare brands that highlight the importance of supply chains as Liah Yoo did in her interview with Beauty Independent. I would love to see more brands move in the same direction, away from purely listing ingredients and towards including comprehensive information about their origins and impacts. I hope that Krave follows through on and further develops its sustainability initiatives, as it seems they are just starting to work on them. I would also like to see more transparency added to their website about what exactly their supply chain and production process looks like now, since there is very little information provided at the moment. Due to a lack of sufficiently specific information in these categories, I cannot give this product a higher sustainability score. It should be easy for companies to release the kind of information about product manufacturing and sourcing and I believe that a lot of consumers would trust them more if they did this.

What it's made of:


Great Barrier Relief is vegan, cruelty free, fragrance free, and essential oil and colorant free. The ingredients included are: Water, Propanediol, Calophyllum Inophyllum Seed Oil (10%), Dipropylene Glycol, Niacinamide, Carthamus Tinctorius (Safflower) Seed Oil, Cetearyl Olivate, Polysorbate 60, Rosa Canina Fruit Oil, Glyceryl Oleate, Sorbitan Olivate, Sorbitan Oleate, Octyldodecanol, Glycerin, Butylene glycol, Sodium Hyaluronate, Squalane, Serine, Acetyl Glutamine, Glycine, Ceramide NP, Oleic Acid, Sodium PCA, Glycosyl Trehalose, Caprylic/Capric Triglyceride, Glycine Soja (Soybean) Sterols, Saccharide Isomerate, Avena Sativa (Oat) Kernel Flour, Disodium Phosphate, Sodium Phosphate, Tocopheryl Acetate, Coco-Caprylate/Caprate, Lactic Acid, Xanthan gum, Urea, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Olive Oil Unsaponifiables, Magnesium Chloride, 1,2-Hexanediol, Hydroxyacetophenone, Glyceryl Caprylate, Pentylene Glycol, Caprylyl Glycol, Disodium EDTA. There is no information provided about the origins of these ingredients. On Krave’s website, the product description outlines which parts of the packaging are made with which types of plastic, which is useful to know for recycling purposes. The cap is made out of polypropylene, the bottle is made out of polyethylene terephthalate, and the packaging box is made from paper, mixed paper, and cardboard. Krave addresses their choice to use plastic packaging instead of glass by explaining that it weighs less, meaning that it takes less fuel to ship and reduces the company’s carbon footprint. For the Great Barrier Relief, all of the components of the packaging are recyclable, though recyclability does ultimately depend on which specific materials your city recycles. Unfortunately, no information is given about where their materials are sourced from or what their supply chain looks like. What IS notable is that, in a blog post linked to their website, the company mentions that they have plans to release this information in the future. Additionally, in an interview with Beauty Independent, Liah Yoo mentions the importance of working with supply chains and that they are essential to developing sustainable products. She says that Krave is currently working on a makeup remover that will be released along with a “sustainable sourcing story.” I am glad that this company recognizes the importance of increasing supply chain transparency and I am very interested to see what this story ends up looking like. I would like to see a very detailed outlining of their supply chain, including specific suppliers and factories as well as their locations.

How it's made:


This product is made in Korea, just like all Krave Beauty skincare products. Krave Beauty does not release any more information about which specific factories are used or under what kind of conditions that employees work. I wish that this information was readily available on the website, as it would give them more credibility as a sustainable company and might improve their sustainability rating in this category.

Who makes it:


Krave Beauty is a skincare brand created by Liah Yoo, a beauty influencer who makes YouTube videos. Krave focuses on a small number of products compared to most other skincare brands. Their website says that they are '“not selling products for the sake of selling products” and consider skin's health over just putting more skincare products into a market that already has a ton of options available. The Krave website does contain a sustainability tab, which mainly highlights their efforts toward making their packaging more sustainable. They say that a lot of their products are mostly or completely recyclable and that the stickers that they use for labels can be recycled too, which is good. This company is also a part of 1% For the Planet, which means that they pledge to contribute 1% of their earnings to environmental protection programs/organizations. In a blog post attached to their website, Krave mentions four main sustainability initiatives that they are currently working on. For recyclability, they are working to make all of their packaging recyclable and hoping to establish their own recycling program. For reducing their carbon footprint, Krave mentions that they switched to ocean freight shipping and purchase carbon credits from the US. When it comes to ingredient sourcing and safety, the company mentions that their goal is to be able to trace all of their key ingredients by 2021 (which is something I would think they should already be able to do) and that they are testing their products to see if they are biodegradable and safe for aquatic life. Krave also mentions advocacy as a category, under which they list their participation in 1% For the Planet as well as plans to start team-wide sustainability training in 2021. Krave also mentions that consumers of their products can choose to opt into carbon offset shipping, which costs an extra dollar. Putting this cost onto the consumer strikes me as quite hypocritical, since it is the company that is ultimately responsible for the carbon emissions caused by their products. On their blog, they also mention that they recognize that are not perfectly sustainable but that they are working in the right direction. I think this kind of acknowledgement is important, though I would like to see more information about their current practices rather than just their plans to improve. Seeing this would give me more respect for the company and would also allow me to give this product a better sustainability rating.


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