Kooshoo has taken a step in the right direction towards becoming sustainable with these hair ties. The plastic-free hair ties they have created are made from some sustainable materials. They also have done decently with manufacturing, however, it is unclear if their rubber is actually sustainable or not. They are a very ethical company, with a few unknown aspects that still need to be clarified. Overall, they are on their way to being a great option for hair ties!
Kooshoo has made hair ties that are 70% GOTS certified organic cotton and 30% natural rubber. GOTS certified organic cotton means that it is at least 95% organic fiber, is not treated with any toxic substances, is colored with non-toxic dyes, and is produced and manufactured sustainably and in a building that upholds environmental protections and also treats their employees well. The process to become GOTS certified is very difficult and extensive, so we know that being GOTS certified is meaningful and trustworthy. Natural rubber, however, can be very tricky. With careful processing and sustainable sourcing, natural rubber can have a positive impact on the planet, but it could also negatively affect habitats and contribute to climate change.
As aforementioned, the GOTS certified organic cotton is required to go through a sustainable manufacturing process in order to receive GOTS certification. All of their materials are also Fair Trade Certified, which gives us some confidence, but Fair Trade can be a little loose with their standards. However, they explain on their website that their natural rubber comes from an FSC certified rubber plantation. FSC certification is also loose with how they implement their regulations. This ultimately could be evidence of greenwashing, however, we can’t be sure if their rubber sourcing and manufacturing is sustainable.
The Kooshoo website gives us insight as to how their company is run and how they give back to those around them. They have a statement regarding fair wages for their employees, and creating sustainable jobs for people in order to create a sustainable product. They also work with GOTS suppliers, which means that their networking and partnerships have been certified as sustainable. Furthermore, they work with manufacturers who give back to their community, and an example they gave of this was that they work with a manufacturing company operated by nuns and use the profits they make to help underprivileged people gain access to cancer treatment. This company cares about who they work with and their impact on the community.