I first found out about Indigo Luna through the Instagram algorithm. I was drawn to their selection of eco-friendly swimwear and earthy coloured activewear, as well as their body inclusivity through their various featured models and sizing options. Indigo Luna is a small, family run brand from Australia with positive claims about their ethically made swimwear, yoga wear and linen pieces. The brand values transperancy, eco-consciousness and sustainable manufacturing processes. This Ananda tank has been one of my favourite things to put on over the last couple years since working out more regularly, but I’ve been curious to dig deeper and find out more about the brand and their claims.
Indigo Luna is definitely not a fast fashion brand and has taken significant steps with sustainability and the slow fashion movement. I especially liked seeing how transperant they were about what the clothing was made of, their commitment to reducing waste, and how they keep their supplies limited. The main critique I have is the use of elastane, but this could be a trade-off for the Ananda Tank’s fit and feel as athletic wear. I would also like if public sustainability reports from the company were publicised or available online, as well as more information about the GOTS cotton certification.
Composition: 92% GOTS Certified Organic Cotton, 8% Elastane, and coloured with plant derived dyes
The Global Organic Textile Standard (GOTS) helps define universal requirements for ethical organic textiles. Having this certification ensures that the cotton’s production process had strict social and environmental standards. However, I would like to see more information about this from Indigo Luna’s site.
Elastane is a synthetic non-biodegradeable material, made from polystyrene derived from oil. It has a high energy production process, and when garments containing elastane are washed, micro plastics that are difficult to filter out are released into water streams. Some more eco friendly alternatives to elastane that can still provide stretch are tencel and 100% cotton elasticated fabric.
The Ananda tank was hand dyed with vegan botanical pigments. Indigo Luna is well aware of the impacts of synthetic dyes, such as untreated runoff going into and harming waterways, and are committed to more sustainable processes using natural dyes. The different plants used are locally grown and harvested within Indonesia, and can come from sources like Indigo leaves, Mango Leaves, Indian Redwood Bark, and Indian Almond Leaves.
For packaging, Indigo Luna has banned single use plastics and has swapped plastic bags for Biodegradeable Cassava Starch bags. There is even the option to have your clothing arrive with a small reusable pouch made from fabric scraps, and the clothes arrive with a paper card stating how to best wash and take care of your garments to extend its lifespan. The cassava bags are compostable and take a significantly less amount of time to break down compared to conventional plastic. They can also dissolve in hot water and do not contaminate the environment.
All garments from Indigo Luna PETA approved, and are cut, sewn, and dyed by hand at a woman-run factory in Bali, Indonesia. Collections are purposely created in small, sustainable batches as they plan to run out of stock and not have a surplus of clothing. The use of natural dye is costly and time-consuming in a process that takes around two to three weeks to complete. Part of this process has also been shown on their public Instagram stories. The colour and quality of each piece are also judged by eye, which means that there could be slight variations between the garments. While a majority of the waste from the production process is already organic or compostable, Indigo Luna has introduced a recycling program with ECO BALI to both the factory and their stores to continue improving waste management.
At the cost of 69AUD, the Ananda tank is at a mid-upper price range with it being more expensive than the tanks sold at Adidas, but on par with Lulu Lemon. While not the cheapest option on the market, the price comes at the better treatment of workers, more eco-friendly materials, and being hand crafted.
The company supports the lives of local manufacturers by making sure they receive an above living wage, adequate healthcare, and are working in safe conditions. Although, I am curious to know what the estimated wage and healthcare benefits are, as well as how workers have been treated since the covid-19 pandemic started. The founders of Indigo Luna, Lou and Jules, also do prior research to carefully select ethical partners to work with. They even have personal meetings with these partners every month to ensure progress within their sustainable movement. Then, the packaging and shipping is all done by a small team of friends in Torquay, Australia.