Hello Activated Charcoal Teeth Whitening Fluoride Free Toothpaste

overall rating:



Peter Mofokeng
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One thing you have to admire about a company is transparency. Hello demonstrated that it can be upfront about its processes, ingredients, and sourcing. I’ve been using the Hello activated charcoal fluoride free toothpaste for about 5 years, as an alternative to regular toothpaste for health concerns, after learning about the side effects of long-term fluoride use. Another reason I was drawn to this product was due to the non-toxic whitening that charcoal provides. Once using the toothpaste, you see an immediate difference in the shade of your teeth. This is a great alternative product for vegans, environmentalists, and naturalists. 

What it's made of:


Searching for a concrete list of ingredients wasn’t a difficult task. Hello’s website is entirely transparent about its ingredients, packaging, and procurement compared to other product manufacturers. The Activated Charcoal toothpaste is a fluoride-less and alcohol-free natural tooth whitener, free from sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. After seeing that this product is free of these toxic ingredients, I wanted to find out what was in it. All toothpaste manufacturers from Colgate to Arm & Hammer mainly contains fluoride, alcohol, parabens, and artificial sweeteners. These ingredients are as intrinsic to toothpaste as breathing is to humans. 

This toothpaste, according to Hello’s website, states its charcoal whitening toothpaste has: sorbitol (humectant, a moisturizing agent), hydrated silica (polishes and cleans teeth), vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), and stevia rebaudiana leaf extract* (sweetener). Hello is clearly a transparent company, one having healthiness and high quality at the forefront of its manufacturing. Consumers will appreciate seeing what’s in this toothpaste, its affordability, and how accessible the information on the toothpaste is. The only drawback of how this is made is the carbon emitted into the atmosphere from the burning of the bamboo, sourced to make the charcoal. 


How it's made:


Activated Charcoal Toothpaste has an exciting manufacturing method. Another fantastic thing about Hello is that they talk about the cultivation process of the activated charcoal they use for this toothpaste in their blog. Hello sustainably sources bamboo to create charcoal, although they don’t say where it is sourced. While burning, the bamboo is broken down into smaller pieces for charcoal. After the charcoal is cooled, it is washed, dried, and added to calcium chloride water. After this process, the charcoal is grounded until it is fine enough to mix with coconut oil to soothe and moisturize, rock sorbitol to preserve the mixture, xanthan gum to hold everything together, and xylitol to help prevent cavity-causing bacteria. Hello does an excellent job being transparent about their manufacturing and sourcing processes and doesn’t leave a stone unturned for the most part. Information-wise, I rarely observe a company so thoroughly adept at detailing what they use in their products, from the sourcing to the packaging. 

Who makes it:


Hello is a naturally friendly company. All ingredients used are sustainably sourced. Another fact that they take pride in is that none of their products have ever been tested on animals. Hello believes testing animal testing is inhumane. Products are packaged in FSC certified paper. That means the packaging is sourced from forests that produce environmental, social, and economic advantages. I honestly don’t see how that is sustainable when deforestation is an issue that enables climate change, hinders biodiversity, and permanently damages ecosystems. Forest Stewardship Council (FSC) denotes that paper sourced from them is harvested responsibly, which I consider a fallacy and blatant attempt at greenwashing. The caps of all their toothpaste products, including this one, are recyclable also. Toothpaste tubes are constructed with Postconsumer Recycled Resin (PCR), made from recycled plastic and water. PCR packaging ensures a lower environmental product while keeping competitive pricing and quality. Hello was aquired by Colgate in January of 2020. Originally they were a small company based out of Northern Jersey, primarly merchandising their products out of Whole Foods Market. Not much data is available on workplace culture, pay, or employee incentives.