GoMacro is paving the way for sustainability from source to consumer as they focus on investing in sustainability at home and extending the benefits to their local and global communities. With delicious bars from sustainably sound production methods, GoMacro bars should be a default protein bar for anyone who wants to support a company giving back to the planet. One of the only comments I have for improvement would be to make all of the packaging of the bars compostable, as opposed to the trays they come in. We should congratulate GoMacro with our dollar and continue to press them towards environmental excellence, truly well done.
Organic Brown Rice Syrup, Organic Sunflower Seed Butter, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein), Organic Gluten-Free Rolled Oats, Organic Chocolate Chips (Organic Coconut Sugar, Organic Cocoa, Organic Cocoa Butter), Organic Crispy Brown Rice (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt), Organic Maple Sugar, Organic Natural Flavor, Organic Puffed Brown Rice, Sea Salt. GoMacro’s protein bar is USDA Organic certified, Non-GMO verified, uses fair ingredients when possible, and is a certified CLEAN product meaning that it meets certain standards such as no artificial fertilizers, no irradiation, and high bioavailability of its ingredients. GoMacro relies on ingredients that are minimally processed as the creator Amelia Kirchoff, and her daughter created the bar as a part of a whole foods diet Amelia was pursuing when diagnosed with breast cancer. She is thankfully a survivor and continues to offer these nutritious protein bars, which are all made from vegan ingredients, nation wide in the US. The packaging trays that the bars come in are compostable, however the single use bar wrapping is not. GoMacro clearly holds itself to high environmental standards and I think that having 100% compostable packaging should be one of their next goals. With commercial composting becoming more available, GoMacro could be a trail blazer in compostable protein bar packaging, and also hopefully figure out how to reduce waste in total on the consumer end of their bars lifecycle.
GoMacro has a singular facility in Viola, Wisconsin. The facility is equipped with 844 solar panels which provides 33% of the facilities needs; any unused solar energy is given back to the local grid with 57,560 kWh being recirculated in 2020. The facility is 100% renewable run and the other two-thirds of its energy comes from wind. In fact GoMacro became so interested in wind that they actually subsidized it for their local town of Viola. Viola is home to about 670 people and now all of their businesses, homes, and schools are run by 100% renewable energy. GoMacro also has commitments to zero waste having 64.2 % of waste diverted from landfill in 2020. This included 5,192 lbs of nitrile gloves, beard nets, and hair nets being recycled, 286,500 lbs of their compostable trays upcycled, and a focus on logistic and partnering with sister brands to cut transportation emissions. Additionally GoMacro offers employee benefits (including COVID generosity pay) and respectable working conditions both at its home facility and from sourcing abroad, using Fair Trade certified suppliers when possible. Every year GoMacro also pays every employee to take a day to give back the community. This involves clean ups of local watersheds and other community projects that benefit the environment.
In terms of how its made, the ingredients of the bar are pressed together, and then they are ready to go. No extra heat or resources required.
I was seriously blown away by GoMacro’s commitment to environmental goodness and while I will list as many of their accomplishments as I can, I will likely leave out some so you are encouraged to research the brand yourself! Firstly GoMacro donates foods scraps as a part of its zero waste initiative. In 2020 490,067 lbs of food scraps were donated to local farms or used for animal feed and they handed out 250,00 bars to frontline workers all over the country during the pandemic. Additionally GoMacro gives its unsellable bars to homeless shelters and overstocked items to non-profits. A mother and daughter run company, and created with a holistic idea of sustainability and nutrition, GoMacro holds true to sustainability work place equity goals. They financially support the Envira Amazonia Project which seeks to protect 39, 300 ha of Amazon Rain forest, mitigating 12.5 millions ton of CO2 from being added to the atmosphere annually, while also supporting local economies. Additionally certain bars provide funding year round to support women with breast cancer, local food pantries, and also wild life sanctuaries.