Golí is a dietary supplement company that brands themselves as formulating innovative products in order to “make living a healthy simple and accessible to everyone.” Their Apple Cider Vinegar Gummy in particular claims to be the world’s first apple cider vinegar gummy to replace taking apple cider vinegar shots that have become a health trend. While there has been some research that suggests it has slight benefits as a probiotic or helping insulin spikes when digesting starches, there is not an extensive amount of scientific studies that fully support all the benefits that many health and beauty brands claim as they try and capitalize on this fad. While the company makes claims to have everyone’s best health in mind, their packaging exposes their lack of concern for sustainability and the environment.
The gummies are unique in that they are vegan because they are free of gelatin, an animal by-product. They instead use pectin, a fiber sourced from fruit peels. By formulating product free of many typical allergens. They are also gluten-free, non-GMO, artificial preservative and ingredient free, and unfiltered. They contain fermented apples, beetroots, pomegranates, vitamin B12, B9, tapioca syrup, cane sugar, citric and malic acid as well as other fruit flavorings. This product sounds like it would be very good for your health as it contains many fruits as well as added vitamins, however when I took a look at the actual ingredient list on the packaging, the number one ingredient is cane sugar that they use in order to conceal the quite shocking bitter taste of the apple cider vinegar. I myself was intrigued by the product and did find the gummies to have a sweet taste with just a subtle aftertaste of the vinegar which does suggest that this is a good alternative for people who want to incorporate ACV into their diets, but cannot tolerate the taste. While they are FDA approved and marketed as a dietary supplement, it is ultimately up to the consumer as to whether they want to see how their body reacts to ACV, but one must also realize that it is not a one stop magic cure for all things health related. The vinegar also may damaging effects on one’s teeth or stomach if consumed in too high of dosages and without being diluted. The golí website makes a vague claim that they use "top quality ingredients that have been locally and globally sourced." They later tell the consumer to "rest assured knowing our products are tested at every stage of the process." While this statement was intended to make the consumers feel confident in the standard of the product, it makes me feel uneasy about the actual sourcing of raw materials and whether or not it is ethical, sustainable or environmentally safe. The lack of transparency negates any feelings of assurance over the quality of this product.
The Golí ACV Gummies are made in the US, but the ingredients used are sourced globally. They describe their state of the art facility that is allergen-free and kosher and is where the gummies are produced. They also make several claims that they have a very highly monitored process of checking the quality of both the gummies themselves and the packaging. They have a Scientific and Nutritional Advisory Board that is responsible for giving nutritional advice to the company in order to help them improve their supplements. There is not much information available on how the supplement itself is actually formed. One thing that is very evident however, is that the packaging is made of thick plastic and there is no real mention on their website of any intentions to improve the sustainability of their packaging or to reduce their use of single use plastic. For a company that is centered around improving one’s health, I feel as though it is only right that they also care for the health and condition of the earth which will have a direct effect on the health and wellbeing of all humans in the future if there is not a change.
Golí, like so many other companies, are very focused on certifications. These certifications include: GMO-Free, Kosher certification, Peta Cruelty-Free and Vegan, Certified Vegan, 100% Allergen-Free, FDA approved facility and BRC(Brand Reputation through Compliance) Certified. Many of these certifications are not as thorough as the consumer may assume. For example, the Peta certification simply requires manufacturers to fill out a questionnaire, fill out a statement of assurance, and pay Peta an annual certification fee while following the license agreement. A consumer may see this seal of certification and think it is therefore a better and more humane product when in reality, the companies are not actually being inspected by an outside source, and it is more of a product a company can buy rather than a title one can earn. There is also a disclaimer at the bottom of the website that claims that the information and statements made on their website have not actually been evaluated by the FDA and are not meant to “diagnose, treat, cure or prevent any disease.” They also claim that their advice is not medical advise and that individual results may vary. Golí is apart of included Vitamin Angels, a partnership where every purchase of golí results in a vitamin grant for 6 months for a child in need who suffers from malnutrition. The website also describes their inclusivity and how they have donated to The Trevor Project, “the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.” These are both very positive organizations and causes to support, but I would love to see more information on how the employees of the company are being treated as well as some future plans for improving the sustainability of their