Fenty Beauty is a revolutionary beauty brand that brought much needed inclusivity and diversity into the cosmetic industry. With this, the Gloss Bomb lip gloss is a very run of the mill mainstream lip gloss that is very nice to use but not very sustainable. I recommend searching for lip glosses that are locally made, or one can even make their own lip glosses as well. There are also zero waste lip balms that are extremely effective and ethically sourced as well. Some examples include River Organics, Rainwater Botanicals, and Plant Makeup. However, the work that Fenty Skin has done should not go unnoticed and should be considered if you wanted a higher-grade skin care routine that is more sustainable.
The Fenty Beauty Gloss Bomb lip gloss is made of traditional lip gloss ingredients like polybutene, which are non-toxic. The actual gloss is vegan and cruelty free, however some other products that are created by Fenty Beauty may contain animal byproducts. The container is made of recyclable plastic. However, the lip gloss applicator is made up of mixed materials like having a plastic stick and a foam tip. The mixed nature of the applicator makes it very difficult to recycle.
There are certainly ways to make lips gloss totally natural and cruelty free, for example using responsibly sourced shea butter, jojoba oil, and fruit pigments for coloring.
As mentioned before, the lip gloss is composed of polybutene, which is used to make the lip gloss sticky. In factories, lipsticks and lipglosses are created by combining oils, and other ingredients through melting and mixing, and are then put into their individual containers. Fenty Beauty manufactures all of its products in the United States and Europe. The brand is not sold in China, due to the required animal testing. Fenty Beauty is not very transparent on how much energy they use and what how much waste they emit. The brand does ship internationally and with the brand being so mainstream, they definitely create a substantial amount of emissions.
Fenty beauty which was founded by the popular singer Rihanna. The brand has stated its goals surrounding it global impact. The brand has stated that they are “thinking from the ground up to reduce excess packaging, from reducing new plastic generation per unit by incorporating post-consumer recycled material, to streamlining boxes and exterior product packaging.” Fenty Beauty also stated that they are “making it easier for you to know how to recycle our products, with a new recycling partnership in the works.” However, they have not elaborated on these initiatives any further. It is worth noting that the other side of the brand, Fenty Skin has done some important work that surpasses most mainstream beauty brands. Fenty Skin’s facial cleanser, toner, and moisturizer are cruelty free, vegan, recyclable, and contains post-consumer recycled materials. The products are also using refillable systems as well as being transparent about how to recycle every product. In 2012, Rihanna founded the Clara Lionel Foundation, which funds education, health, and emergency program. The CLF utilizes health and education to combat social inequality and injustice as well, especially in developing countries. The Fenty Skin website offers products and direct donations to the CLF, which shows that the brand does care not only for environmental problems, but also justice and inequality.