Fushi Wellbeing

overall rating:

2.5

planets

Georgia Powell
3/28/2022
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Fushi Wellbeing was founded in 2008, utilising Ayurvedic family recipes from the brand creators, using infused herbs and oils to create natural remedies. They are an award-winning company, whose commitment to sustainability is commendable.

What it's made of:

2.5

Fushi Wellbeing states on their website that they use100% natural, either organic or wildcrafted ingredients, that are free from genetically modified ingredients with no harmful chemicals or preservatives. This sets them apart from most other skincare brands, and according to the Good Shopping Guide, they are one of only four skincare brands to score perfectly on the ethical index. Fushi also states that over 85% of its products are certified Organic by the Soil Association. A product may be called organic if its ingredients are certified to have grown on soil that had no prohibited substances applied for three years prior to harvest. Prohibited substances include most synthetic fertilisers and pesticides. This means that chemicals toxic for the environment, with low biodegradability, aren’t widely involved in their products. The UN has stated that current global levels of pesticide and fertiliser use are not sustainable, so cutting down their use where possible contribute to improved sustainability for our planet. Furthermore, all their products are suitable for vegetarians, and over 99% are suitable for vegans. The fact that they refrain from using animal products to this extent is applaudable. The animal industry contributes to global sustainability issues, often involving high levels of cruelty, so these impressive figures contribute to their high rating in this section. Fushi Wellbeing also claims that they source their ingredients in the most ethical way possible. There is a lack of evidence for this claim, and more transparency on their sourcing would improve their score in this section.

How it's made:

2.5

Fushi says that they use fewer resources, reuse, and recycle wherever possible. As evidence of this, all their products come in recyclable glass bottles, they use vegetable inks and non-laminated labels for optimal recycling, they avoid excessive packaging and over 95% of their products come without outer box packaging, and they use recycled shred and paper adhesive tape for their deliveries. This is a phenomenal step in promoting less waste and reducing their environmental impact and sets them apart from most brands which typically use high levels of plastic and excessive packing for their products.  More substantial claims are that their products are created, blended, and infused by hand in their London workshop. Additionally, their food-grade oils are cold and fresh-pressed, unrefined, organic and their herbs are fresh and biodynamically grown to retain maximum potency and efficacy. Their ingredients are sourced from this season’s harvest, which means everything they make utilises ingredients that are less than 3 months old. These are innovative and sustainable practices for making their products.

Who makes it:

2

Fushi Wellbeing claims that their work enables them to give back. This is done by supporting the communities where they source their ingredients from, alleviating poverty, and promoting self-reliance. There could be more evidence available to support this claim, which is promising for building up rural communities producing the ingredients for their products. However, they are accredited by the Ethical Company Organisation and are ranked within the Top 10 ethical health & beauty brands in The Good Shopping Guide. This indicates that they do follow through on their claims, as third-party organisations have confirmed their sustainable and ethical practices. They are also certified cruelty-free by Cruelty Free International. Furthermore, they have been awarded Best Sustainable Wellness Brand in the 2021 Hip & Healthy Sustainability Awards. These achievements are impressive, indicating Fushi is an up-and-coming skincare brand committed to sustainability far more than many larger skincare brands. However, more information could be made available about the countries of origin of their ingredients and how they are sourced.

 

Overall, Fushi Wellbeing is an excellent example of a skincare brand committed to sustainable and ethical practices. More transparency about their ingredient sourcing and shipping would be beneficial to give them a higher rating.