Faithfull the Brand

overall rating:



Henna Moussavi
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Faithfull the Brand is an indie clothing brand founded in 2012 by Sarah-Jane Abrahams and Helle Them-Enger in Bali, Indonesia. Their objective was to “create a range of pieces that we and our customers could wear off-duty, on travels and feel both beautiful and comfortable at the same time”, all under the scope of remaining sustainable and affordable. Faithfull’s priority as a brand has been stated to be having the utmost awareness of each step of the supply chain, such as how their products are made, who is making them, and ensuring proper treatment of employees. They also pride themselves on caring for and supporting the skills of local artisans, ensuring to build “life-long relationships with our partners and community”.

The brand exhibits genuine consciousness in its production process and implements sustainable solutions, unlike other brands in the fashion industry. Their commitment to being transparent is what the industry lacks overall, earning them the perfect score of 3 planets. Faithfull began with the full intent of being environmentally sound from the start, not only providing an eco-friendly track record so far, but also promising insights for the future of the brand.

What it's made of:


As stated on their site, Faithfull the Brand makes the ambitious pursuit of using the most sustainable products possible. All of their products are locally made by hand throughout Indonesia, which allows for the brand to “maintain integrity, monitor quality and ensure [their] long-standing partners are well cared for”. The fabrics they use to make their clothing are all certified and proven to have lower environmental impact, which is also indicated on their site to provide visibility and transparency to their consumer base.

The materials Faithfull uses all have the lowest environmental impact and are all named and described on their site. The first of the 7 materials and certifications listed is European Flax Yarn, approved by the European Flax® Standard. It is 100% linen, and also OEKO-TEX® certified, which is a standard that indicates that the “fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health”. This does not necessarily mean organic, but it is some indication that harmful or toxic chemicals are excluded from the production of their clothing. Next, LENZING™ ECOVERO™ fibres are used, which as a viscose substitute, include “up to 50% lower emissions and water impact than generic viscose”. The Forest Stewardship Council (FSC) certification indicates that the forests wherein the materials are being sourced are being treated “in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability”. Furthermore, TENCEL™ Lyocell fibres are both biodegradable and compostable, drawn from sustainably grown wood “using a unique closed-loop system”, meaning they can be returned to nature without significant harm. In a similar closed-loop fashion that provides use for both fishponds and plantations, Faithfull fabrics are produced through a process called Cold Pad Batch (CPB). This process “significantly reduces water and energy usage [and] produces approximately 87.5% less emissions and wastage than regular fabric production”.

Aside from their clothing, their swimwear is made with ECONYL® 100% regenerated nylon, constructed of nylon waste from oceans and landfills, as well as recycled fishing nets. The lining, which makes up to 50% of swimwear fabric consumption generally, are also made from “recycled material, specifically regenerated nylon created from post consumer waste”. The precise makeup of these nylon alternatives is also described in detail on the Faithfull site. To conclude, their packaging is made of entirely biodegradable tapioca, as well as PEFC and FSC certified paper for hang tags.

Each of these sustainable materials also takes the longevity of their apparel into consideration, making for quality products that should last the consumer a long time. In fact, up to 100 of their employees in Bali are dedicated to maintaining quality control, and providing proper garment care to customers. Their commitment to not only using the most sustainable materials for both the clothing, accessories, and packaging, but also being completely transparent about this and providing evidence online, earns Faithfull the Brand a 3 for what their clothing is made of.

How it's made:


Faithfull the Brand works with over 1000 artisans across Bali alone, proudly supporting the “local manufacturing and preserving the artisanal skills of Indonesia”, stating that “their expertise is integral to the design and execution of [Faithfull’s] collections”. Their products are all made in family-run factories, and this means that by working with the home industry sector, the brand is able to support the local economy “by creating more jobs” and “ensuring [their] working conditions and wages are fair”. Each of these partners also abide and comply with an Integrity Statement, according to their site, which I was unable to locate for the purpose of this review.

According to the founders, it is important for them to “keep a personal connection with each and every one of our employees to ensure they are well taken-care of”. The brand is able to maintain this awareness and watchful eye over their factories and employees as they are based in Indonesia, and thus can be more closely intertwined with the inner workings of their production process.

Most significantly, Faithfull the Brand is a certified B Corporation, meaning that they meet the “highest standards of verified social and environmental performance, public transparency, and legal accountability to balance both profit and purpose”. They also provide their impact report on their website, exceeding expectations with a 96.3 overall— higher than most other brands. This earns them a 3 overall on how their products are made, resulting from their utmost commitment to their “substantiated level of social and environmental responsibility across their entire operation”.

Who makes it:


Sarah-Jane Abrahams, who grew up in Australia, and Helle Them-Enger, who grew up in Norway, both met and forged a friendship on the island of Bali. Both abiding by the same philosophies of life, of “taking the road less travelled”, they “fuse[d] Scandinavian simplicity with the Australian laid-back spirit and the island life ambience” to create Faithfull the Brand.

Due to their attachment and care for the island itself, they intended to make their brand a community more than anything. Some of the values they list on their website include being “family focused, forging partnerships that are mutually beneficial, based on real, genuine family values”, which aids them in supporting the local employees who rely on the brand to financially support their own lives. There has also clearly been immense personal investment in keeping the brand environmentally friendly and identifying the materials which will provide for the least waste possible, thus earning the founders of the brand a 3.