Elate Cosmetics is another company that is part of the new sustainable trend in personal beauty products. Products range from makeup, brushes, and nail polish, to candles, bath salts, and essential oils in their ethical marketplace. Part of Elate’s motto is good for you and the planet. Ingredients are all 100% cruelty-free, vegan, and gluten-free. They define clean ingredients as raw materials cultivated or extracted in a responsible manner that isn’t harmful to your skin. They aim to use ingredients that are both nourishing and sustainable, without sacrificing the quality of the or the wellbeing of animals, people, or the environment. Elate also boasts a number of recognized certifications, including B-Corp, Beauty Without Bunnies, Leaping Bunny, and the Just Beautiful Pledge. Overall, the products and company as a whole support a sustainable lifestyle that everyone should aim towards. Elate is a company I strongly recommend to others, and I hope people begin to make the transition towards sustainable cosmetics.
Elate advertises its “ethical marketplace,” which is a place that works towards creating sustainable lifestyle essentials with a positive global impact. Within their ethical marketplace, Elate states that they only partner with companies that share their ingredient integrity mandate. This means that all ingredients must be sustainable, ethically sourced, vegan, cruelty-free, gluten-free, and high quality for both people and the planet. Within their environmental ethics, Elate prides itself on furthering its sustainability practices and developing solutions to problems within the cosmetics industry. All of their products are 100% recyclable or compostable, and approximately 75% are plastic-free. The company is also open about what possible allergies could be triggered when using its products. Almonds, coconut butter, and shea butter are used in a number of products, and because the facility is not certified nut-free, they cannot guarantee whether there is cross-contamination. Additionally, all products are 100% gluten-free and safe to be used by celiacs, as well as 100% vegan. Finally, soy can be found in some products, and customers are encouraged to reach out if there are any allergy concerns before purchasing. A number of the Elate products are made from bamboo, and their source is a green-certified, fair-trade manufacturer in China. All the bamboo is processed with water and never treated with chemicals. They opt to have their products assembled where the bamboo is harvested and then shipped to the production facility because it is more climate-friendly and sustainable. The bamboo supplier was carefully selected based on their Forest Stewardship Council Certification. There is a lengthy and rigorous process to receive the certification, and individual assessments and yearly audits are required in order to keep it.
Following their ethical marketplace, Elate is focused on not only sustainable production, but also sustainable packaging. Products are sent in post-consumer material boxes, and if you live a zero-waste lifestyle, you can indicate this in your order, and they will ensure it comes minimally packaged. For their products, 75% of ingredients are organic. They strive to be 100% organic but choose fair trade ingredients over organic because it is essential to the company that everyone involved in the creation of the products is treated ethically and fairly. Additionally, all Elate products are 100% cruelty-free. They are certified by both Leaping Bunny and Beauty Without Bunnies by PETA. Leaping Bunny was founded in the 1990s and audits each step of a company’s process to ensure that all the products are 100% cruelty-free. Beauty Without Bunnies, created by PETA, is an online database that allows customers to search for cruelty-free options. Elate also recently signed the “Just Beautiful Pledge,” which certifies that the company doesn’t make or sell products that use the Toxic 10 ingredients. These 10 ingredients are triclosan, artificial musk, phthalates, petrolatum, formaldehyde-releasing agents, parabens, 1,4-dioxane, silicone chemicals, coal tar-derived colors, and BHA & BHT. Elate is also a certified B-Corporation, which means they put people and the planet before profit.
Elate Cosmetics was founded by Melodie Reynolds as a clean, cruelty-free, and sustainable cosmetics company in Victoria, British Columbia. The company’s mission is to be a sustainable and ethical cosmetic company, and I believe they have more than achieved their goal. They are very forthcoming with what is in their products and how their products are made, as well as where the ingredients come from. In Elate’s brand partner mandate, they say there must be a durable performance of products for longevity, low waste packaging, zero animal testing, inclusivity for all, fair living wages, and products that don’t compromise the health of any person, animal, or the planet. They also hold a number of sustainability certifications, all of which point towards safe and sustainable ingredients and a global conscience. Within their blog page, The Elate Edit, you can find recommendations from their ethical marketplace of products that share the same conscious principles and ingredients integrity. Another notable aspect of the company is the Perfectly Imperfect Program. When products in inventory do not pass quality inspection, most companies throw them away. However, at Elate, they embrace those imperfections and sell them at a discounted price. Some imperfections might be discolored bamboo or scratched or missing mirrors, but the product itself is perfectly useable. I was incredibly impressed with the work that Elate has done to become a sustainable cosmetics company. They truly care for their customers and the planet, and their investment in ethical ingredients is admirable and should be modeled by other companies.