Not gonna lie, I was really drawn to this blush because I loved the detailing in the bamboo packaging. Elate honestly got some extra points because I love how you can literally plant their seed envelopes to grow flowers. There’s something about repurposing items that I am just obsessed with. However, most of that love for Elate stops there because their transparency on the manufacturing and their workers is so weak. Like they put “ethically made”, but didn’t say anything about their ethics. It’s not enough to just have a buzz word and call it a day. I love their ingredients and the inner plant mom loves the seed envelopes, but I need to see the same energy for the other sections too.
Elate does a good job with their ingredient list by being straightforward. The Pressed Cheek Colour has simple ingredients that anyone could understand. One ingredient that might be shady is mica, but they addressed it in their FAQ page that it’s ethically sourced. Elate also checks off vegan and cruelty free with the leaping bunny certification and beauty without bunnies by PETA. However, the really cool part is in their packaging. The powder comes in a sustainable compact or seed paper envelope which you can then plant and it’ll grow some flowers. Maybe it’s the plant mom in me, but I found this part so much more exciting than the actual makeup blush. As for the actual blush pan, it’s made of recyclable aluminum. I really appreciate that most of the information was on the page of the product because I don’t see a lot of companies with a tab for packaging for every product. Usually it’s something I have to dig deep for, so it’s nice to see how transparent Elate is about not only the makeup product, but the packaging as well.
For the bamboo packaging, Elate claims to be using a green certified, fair trade manufacturer in China. Their bamboo supplier is also Forest Stewardship Council (FSC) certified which means the supplier must responsibly manage the forest which provides social, economic, and environmental benefit. When I was looking for the requirement to get certified, it was pretty difficult to understand. I’ve also seen articles saying FSC is scam and FSC is legit. So right now, I would say just keep in mind that FSC doesn’t automatically mean “yes, amazing, I trust them 100%”. To be more sustainable, they opted to have bamboo products assembled in China and then shipping the final product to their main location in Canada. I’m actually unsure if this is more green. Instead, I would’ve liked to see an estimate of how much pollution comes from flying the product overseas vs growing it locally or shipping the bamboo by itself. While Elate was pretty clear about packaging, I still don’t know anything about the actual blush except that it’s made in Canada. So I would love to see more information about the air travel pollution and details about the actual blush production.
Elate claims their products are “ethically” made in Canada-Manitoba, but they don’t really specify what their ethics are or have any evidence to support their claim so I thought that was funny. Still I think they’re on the right track because they acknowledge its important to know where the product is made, but they just need to push a little deeper and expand on who makes it as well. One thing I did like was how they were transparent about where they got mica from because it’s been very controversial ever since the mica industry was exposed for child labor exploitation. Their mica is sourced from suppliers of the Responsible Mica Initiative who ensure a fair and responsible supply chain. Elate is off to a good start, but definitely has room for improvement.