Casio - G shock

overall rating:



Saurabh Kimtee
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Overall I think Casio is working on its Sustainability step by step but can do much better considering their reputation and global reach. They need to work on using more sustainable materials in their manufacturing processes. Majority of their emissions are scope 3 so offsetting those emissions needs to be a priority for them. They have a very good reputation when it comes to treating their employees. Making perfect quality watches has been their goal and I think they are doing a pretty good job at it.

What it's made of:


The original G-shocks use 10 layers to protect the quartz time-keeping module which includes a rubber bumper, the stainless steel glass, LCD module attached with flexible cables and many more materials. The makers of these watches do not specify the material sourcing for these materials so it is hard to say the effect these materials have while being used in making these watches. 

On an average the carbon footprint generated due to the production is approximately 1.3 tCO2e per tonne rubber. The carbon footprint related to the generation of stainless steel is about 1.85 tCO2e per tonne steel. It is said that the steel industry would be ranked 5th in the world in terms of Carbon emissions if it were a nation.

How it's made:


G-shock was started in 1983 and was a hit within a few years. It was initially made at a factory in Higashine city in Yamagata in North Japan. Product design, mold fabrication, circuit board mounting and assembly are few of the steps carried out at the factory. The watches are made step by step in a production line which is a G-shaped line with skilled professionals carrying out all the steps with utmost perfection. One of the difficult parts includes fitting the solar parts in watches which are done by hand and with perfection.

The watches then undergo durability tests in another facility with shock resistance test, vibration test, underwater button tests and centrifugal tests. All these tests need to be cleared to make sure a durable and functional watch is made to perfection.

Who makes it:


The G-shock watches are made by a Japanese Electronic company Casio. Casio has manufacturing facilities in Japan, Thailand and China. The total emissions by the Casio company is 0.41 million tCO2 as of 2020. The major portion of these emissions are Scope 3 emissions which account for 93.76% of the total emissions i.e. approximately 0.38 million tCO2. The company has plans to reduce their Scope 1 and Scope 2 emissions 38% by 2031 and long term plans to reduce those emissions 100% by 2051. As of scope 3 emissions the company plans to reduce these by 30% till 2031. 

Casio does not discriminate among people while hiring and the number of females and people with disabilities at high positions have been rising every year at a decent rate. Life plan seminars are held every year for people between 53-58 to plan for their future after retirement. Employees have the flexibility to take hourly leaves for their personal work and not take off daily. There are many other benefits offered at Casio for its employees making it a good company to work for.