Brazilian Bum Bum Cream- Sol De Janeiro

overall rating:



Eme Schwartz
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The Sol De Janeiro Bum Bum Cream has been raved by the beauty community for being a great moisturizer and its incredible scent. It won Allure’s Reader’s Choice Award in 2020 along with Glamour’s 2020 beauty award winner. On their website, the product receives 4.9 stars out of 20,503 reviews. Clearly, this product contains something special to make people want to continue to buy it. Sol De Janeiro accounts their success to their quality ingredients that they use in their products. However, is the product sustainable?

What it's made of:


The Bum Bum Cream has many good quality ingredients like Guarana, Cupuacu Butter, Coconut Oil, Acai Oil, and Brazil Nut. The company states that all of their ingredients are sustainably sourced, which is amazing. However, they offer no detail into how, so it makes it appear as an empty claim. I wish Sol De Janeiro would be more transparent and explain in more detail how their ingredients are sustainably sourced.

Additionally, Sol De Janeiro claims that their products are cruelty free, gluten free, vegan friendly, and paraben free. The company has a list of over 100 ingredients that are banned that includes sulfates, phthalates, and colorants which are environmentally problematic. Additionally, the company is in compliance with the Toxic-Free Cosmetics Act which bans 24 toxic ingredients like mercury and formaldehyde. They also are in compliance with the Hawaiian Reef Bill so all their products are reef safe. Overall, the company does a great job of using ingredients that are clean and safe. 

How it's made:


Sol De Janeiro does state that all of their products are made in the United States. This is better than manufacturing overseas because it cuts the additional greenhouse gases emitted from international travel. They also say that they choose manufacturers who use resources efficiently through renewable energy, recycling, and water filtration. While this is great, again, I wish Sol De Janeiro would provide more specifics to increase their transparency. Since their products are manufactured in the United States, they must comply with federal labor laws which prohibit child labor, exploitative labor, and human trafficking. While this is good, it is the bare minimum when it comes to working conditions. Overall, I wish the company would be more transparent in their manufacturing process.

Sol De Janeiro’s plastic and paper packaging is currently reusable and recyclable. The company is continuing to work on reducing the environmental impact of their packaging. By 2025, the company will redesign their packaging to reduce plastic weight by 25% and 100% of their plastic and non-plastic material will be reusable, recyclable, or compostable. By 2021, 80% of their paper packaging will be virgin fiber sourced ethically or 35% post-consumer recycled. All of their paper will not be chlorine whitened and will not use non-solvent based inks by 2023. Additionally, Sol De Janeiro is investing in technologies to find alternatives to petroleum based plastics like sugar-cane. It is nice to see the company set clear goals to make their packaging more sustainable and environmentally friendly. 

Who makes it:


Sol De Janeiro seems like a company that does consider environmental issues. The company appears very connected to its Brazilian roots which enforces their desire to protect the Amazon and the planet. The company is partners with the Rainforest Action Network to work to preserve the Amazon Rainforest. Also, Sol De Janeiro carefully picks their ingredients to show their Brazilian origins while making sure they are not toxic or dangerous to the environment. I just wish they would explain more behind how these ingredients are sustainably sourced, because I want to believe them, but it is hard without proof. Additionally, I wish they would be more transparent in their manufacturing process by providing more information. While I am glad Sol De Janeiro partners with organizations to protect the Amazon Rainforest, I wish they would expand to include more social issues like helping the Indigenous people who live on those lands. Despite, their shortcomings I appreciate the goals the company has outlined to have more sustainable packaging. Overall, I think Sol De Janeiro does care about the environment; however, they still have a long way in actually becoming a sustainable company.