bareMinerals’ purpose is to make makeup from natural minerals. For their bestselling loose powder foundation, the ingredients list is refreshingly short, but the ingredient titanium dioxide is an environmental pollutant. This brand avoids chemicals and ingredients harmful to human health, but they do not address their environmental impact or provide transparency outside of their ingredients.
I found it helpful that the ingredients on the website are clickable, with some basic information about them popping up. The average consumer won’t go out of their way to look up information about ingredients, so this gives them some knowledge at hand.
The powder is made from mineral pigments and pearls. The complete ingredients list includes active ingredients titanium dioxide 12.6 and zinc oxide 21, and ingredients bismuth oxychloride, mica, and iron oxides. Titanium dioxide is an ingredient in sunscreens, and it is known to be polluting the ocean. Mica is a naturally occurring mineral, but mining for mica can be invasive and cause soil erosion or contamination. The other ingredients pose minimal threat to the environment. It’s also nice to see that they do not use too many ingredients in this product.
bareMinerals states that all of their products are free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar, and microbeads. These ingredients are known for causing health concerns.
Overall, there is not much information about how it's made on the bareMinerals website. The website states that gifts from their 2021 Holiday Collection are in plastic-free boxes, which is awesome, but I’m not sure if this applies to anything else on their website. It also states that their packaging is 100% recyclable, which is fine but it would be better if it was made from recycled materials as well.
I was hoping to find information about their factories on the Supply Chain portion of the website, but it only mentions codes of conduct that they abide by and has limited transparency. bareMinerals also has factories across the globe, including the U.S., Canada, and China, so there is an environmental impact associated with shipping materials globally.
bareMinerals purpose is to create makeup from mineral products, avoiding chemicals and ingredients harmful to skin. Their products seem to be safe for skin, though it’s unclear if the ingredients have any health benefits. Also, bareMinerals is donating 1% of their sales from April 1, 2019 to December 31, 2021 to the Hopewell Fund, a nonprofit organization focused on social justice.
The brand claims to be vegan and cruelty-free, including not testing on animals. However, they are owned by Shiseido, a company that tests on animals when required by law.
They have nearly no information about their environmental impact on their website. For a brand that labels themselves as Clean Beauty, I think it’s important that they talk more about steps they are taking towards sustainability. They do have a recycling program, where customers can bring in beauty products from any brand to their stores to be recycled.