It’s Gonna Be a No for ECOCO

by

Taylor Ford

Excuse me. What?

July 14, 2021

Can you say greenwashing?!

ECOCO is short for “Ecology Company,” which myself and others understandably assume would be tied to the environment and its wellbeing, but that could NOT be further from the truth.

I’ve seen my fair share of greenwashing, but this case is just out of this world.

Most hair gels use the ingredient Triethanolamine or TEA for short. TEA is a known skin irritant and is deemed safe in quantities under 5%, but generally, it should be washed off within 24 hours. ECOCO uses this ingredient in their Eco Style Hair Gel. They actually had it UNLISTED in their ingredients until 2019.... ummmm red flag anyone?!

Besides this obviously sketchy information, ECOCO makes two and only two statements on sustainability. The first being that they make “eco-friendly products in the USA,” and the second saying their primary mission is to “unite beauty with environmental consciousness.” Yes, that’s it. No information on supply chain, production, or how they treat their workers. Literally NOTHING but empty words. They don’t even state any initiatives towards sustainability; they just throw the term “eco-friendly” into their home page and call it a day.

You would think I’d be used to seeing companies lie about their sustainability practices. Yet, it never ceases to amaze me how low some businesses go to take money from consumers who are just trying to be more mindful of their purchases.

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