Corporate Giant Vs. Small Business- Which One is More Sustainable?


Taylor Ford

This or That

August 3, 2021

I'll be the first to admit I'm not perfect. I don't live my life 100% sustainability, and one example of this is my deodorant.

Once a year, I'll spend 5$ on a twin value pack of Arm & Hammer's antiperspirant... yes, once a year. I literally only have to put it on once a day, and I'm good to go. It's almost like magic... but it's really just an obscene amount of harmful chemicals.

Needless to say, I'm in the market for a new deodorant! However, my standards on the price and effectiveness of deodorant are EXTREMELY high.

Native and Love Beauty and Planet (LBP) are two very popular brands that have centered their brand around being "sustainable," but which one is MORE sustainable?

Looking at the reviews for the products, you would think the deodorants would be black and white different with ratings of 0.67 for LBP and 2.5 for Native. After reading the reviews in full, though... there really is not much of a difference. They both lack parabens, aluminum, and sulfates, which are sustainability's hot topic ingredients.

The difference between these deodorants comes from the companies rather than the actual products. LBP is owned by the corporate giant Unilever, while Native is a smaller company. Native seems to be a little more transparent and more trustworthy than a large company such as Unilever. Oh yeah, and Native deodorant is sold in completely plastic-free packaging, which is cool (it is worth noting that not all of their deodorant is plastic-free, just this specific one).

If money wasn't in the equation, I would definitely say Native is the way to go, but the price difference between these two products is astounding. LBP's deodorant is 7$ for 83.5g of product, and Native's deodorant is almost DOUBLE that at 13$ for 75g of product. Coming from a girl who spends 5$ a year on deodorant, I don't think I could spend that much money on a product that's only slightly better than the alternative. 

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